Predictive Layer Products

Genius Pricing

AI-based Dynamic Pricing Engine to Optimize B2B Pricing

Genius Operations

AI-based Operations & Supply Chain Optimization for Retail, Airports, Renewable Energy & More

Genius Trade

AI-based Purchasing and Trading Platform for Finance & Commodities

Genius Pricing: AI-based Dynamic Pricing Engine to Optimize B2B Pricing

Imagine being able to set your sales pricing dynamically based on the perceived value of your offer by each B2B customer.

Imagine being able to take into account each client’s specific sensitivities, as well as their market dynamics and the competitive situation.

And consider doing this consistently, while adjusting for each specific context, across your entire sales organization.

Genius Pricing from Predictive Layer is an AI-based dynamic pricing platform that can help you achieve all of this and more.

Genius Pricing from Predictive Layer will help you to predict price/volume elasticity and adjust your pricing dynamically across your entire sales team in order to improve margins, revenue and sales productivity.


Genius Pricing benefits:

  • Grow your clients’ lifetime value
  • Automate dynamically tailored prices for each customer’s local context
  • Give your sales team the ability to price deals optimally, including value options and extra features, across all your product lines while maintaining your deal conversion rate
  • Focus sales attention on inefficiently priced customer segments
  • Improve margins by between +2% and +6%
  • Increase revenue & market share by between +2 and +6%
  • Drive up to 20% higher sales efficiency by reducing discount exception requests
  • Provide targeted dynamic pricing structures and incentives for your channel partners
  • Anticipate market prices to lead competitive actions
  • Bring the pricing and discounting approach of your entire sales team up to the level of your most effective sellers, while bringing that approach to an even higher level

How it works:

  • Learn demand and supply elasticity from your historical records and their correlation with influencing Open-Data for your industry (e.g weather, calendar, competition...)
  • AI/Machine Learning engine provides automated contextualization and market adaptation, enabling scalable deployment
  • IT flexibility for on-premises operations or Prediction as a Service, with native APIs to existing ERP / CRM / BI applications
  • Operational solution with fast Proof of Concept and live Pilot to validate immediate ROI
  • Performance-based pricing model

See concrete examples or request a live demo.

Genius Operations: AI-based Operations & Supply Chain Optimization for Retail, Airports, Renewable Energy & More

Do you need to:

  • Have a more accurate Weekly/Daily/Intraday Demand Plan
  • Have a more accurate daily/intraday forecast of passengers, clients, guests
  • Reduce wait-lines, avoid abandonment, increase revenues
  • Plan, focus and optimize support resources and prescriptive actions
  • Optimize logistics plans based on accurate demand & price forecasts
  • Optimize inventories, logistics of spare-parts, waste of perishable products
  • Optimize operations by targeting offers to specific guest/client profiles and seasonal behaviors
  • Optimize or automate your renewables production plant operations

Genius Operation will allow you to:

  • Optimize your operations by predicting with much greater accuracy your demand and supply
  • Automatically identify correlations between your internal data and relevant external data for your industry
  • Improve product availability, reduce inventory levels, reduce waste...

See concrete examples or request a live demo.

Genius Trade AI-based Purchasing and Trading Platform for Finance & Commodities

Do you need to:

  • Improve your revenue and profit from existing operations
  • Improve your purchasing effectiveness and efficiency
  • Determine price and timing of buy/sell orders for each specific context
  • Manage risk (e.g hedging, limiting exposure)
  • Anticipate market trends to lead competitive actions

Genius Trade will help you on these points by:

  • Automatically identifying correlations between numerous data sources to optimize purchase prices, timing and size of orders, manage risk
  • Operating at industrial scale, 24x7 with human intervention only when needed
  • Integrating easily and securely with your existing IT systems of record

How it works:

  • Learn demand & liquidity from historical records
  • Correlate your internal customer/market-specific records with influencing external data (e.g competitive market data, financial markets, business & economic calendars, etc.)
  • Automated Machine Learning forecasting of liquidity
  • Automated contextualization and market adaptation for targeted prices, enabling worldwide deployment
  • IT flexibility for on-premises operations or Prediction as a Service, with native APIs to existing ERP / CRM / BI applications

See concrete examples or request a live demo.

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