Genius Pricing: AI-based Dynamic Pricing Engine to Optimize B2B Pricing

Imagine being able to set your sales pricing dynamically based on the perceived value of your offer by each B2B customer.

Imagine being able to take into account each client’s specific sensitivities, as well as their market dynamics and the competitive situation.

And consider doing this consistently, while adjusting for each specific context, across your entire sales organization.

Genius Pricing from Predictive Layer is an AI-based dynamic pricing platform that can help you achieve all of this and more.

Genius Pricing from Predictive Layer will help you to predict price/volume elasticity and adjust your pricing dynamically across your entire sales team in order to improve margins, revenue and sales productivity.

Genius Pricing benefits:

• Grow your clients’ lifetime value
• Automate dynamically tailored prices for each customer’s local context
• Give your sales team the ability to price deals optimally, including value options and extra features, across all your product lines while maintaining your deal conversion rate
• Focus sales attention on inefficiently priced customer segments
• Improve margins by between +2% and +6%
• Increase revenue & market share by between +2 and +6%
• Drive up to 20% higher sales efficiency by reducing discount exception requests
• Provide targeted dynamic pricing structures and incentives for your channel partners
• Anticipate market prices to lead competitive actions
• Bring the pricing and discounting approach of your entire sales team up to the level of your most effective sellers, while bringing that approach to an even higher level

How it works:

• Learn demand and supply elasticity from your historical records and their correlation with influencing Open-Data for your industry (e.g weather, calendar, competition...)
• AI/Machine Learning engine provides automated contextualization and market adaptation, enabling scalable deployment
• IT flexibility for on-premises operations or Prediction as a Service, with native APIs to existing ERP / CRM / BI applications
• Operational solution with fast Proof of Concept and live Pilot to validate immediate ROI
• Performance-based pricing model